Class acts: Putting creativity to work

Authors

  • Catherine Darby University of Central Lancashire

DOI:

https://doi.org/10.5420/ujpr.2.7

Abstract

What does the next generation of professional journalists need? Multimedia skills aside, the
core requirements are employability and creativity. The challenge lies in incorporating these
into an academic qualification. The Masters in Magazine Journalism at the University of
Central Lancashire (UCLan) offers its postgraduate students the option of researching,
creating and critiquing individual, original 68-page magazines. In partnership with academic
assessors, industry editors and publishers blind second mark the students’ magazine projects
according to set criteria. Experts thus assess creativity within an academic framework and
potential employers are provided with a professional seal on a coursework showcase of
students’ abilities.

Author Biography

  • Catherine Darby, University of Central Lancashire
    School of Journalism and Digital Communication

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Published

2013-06-25

Issue

Vol. 2 (2010)

Section

Articles

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